The Purple Edit
Discover Spring/Summer 2026 purples, organised by seasonal palette.
All products are selected by our team. We make a commission on the sale of these products.
Historically rare and costly to produce, purple dye was extracted from sea snails. Its labour-intensive production made it became a symbol of imperial power.
Purple blends stability and energy, combining the depth of blue with the warmth of red. It adds dimension to neutrals and pairs well with grey, navy and brown. Royal purple is a colour that is expected to be seen widely this year, despite according to Who What Wear the negative associations that people have with the colour due to school uniforms.
Our Purple Edit gathers our favourite purple pieces from Spring/Summer 2026, organised by seasonal palette.
Spring
Warm, light, and clear – think light amethyst, orchid, wisteria bloom.
Products coming soon.
Summer
Cool, soft, and muted – think lilac, heather, muted plum.
Autumn
Warm, rich, and earthy – think aubergine, raisin, mulled wine.
Winter
Cool, deep and high-contract – think royal purple, black grape, velvet in cool light.
The Neutral Edit
Explore refined list of Spring/Summer 2026 neutrals, organised by seasonal palette.